During the annual live broadcast event of Langwhale Bathroom's "China Made Right Trend" Full Bathroom Renewal Season, Langwhale Bathroom joined hands with ten major brands including Suning.com, Skyworth Kitchen Appliances, Hampton by Hilton, and Lin's Wood Industry to launch the event Brand IP joint activities, through a series of creative mascot interactive posters and strong visual images, cartoonize the brand image to quickly break through the circle and integrate, achieve multi-brand co-creation momentum, and create hot topics across the entire network.
Langjing Bathroom#Chao Player# Weibo topic interactive activity attracted many consumers to watch and tease each other as soon as it was launched. They were full of praise for the bold cross-border integration of bathroom, household appliances, and e-commerce circles, and expressed their praise. Fun, beautiful, and interesting; this event not only resonated with young consumers born in the 90s and 95s, but also led a new lifestyle of "trendy" cultural home life.
Part of the joint posters
Cross-border two-dimensional, it can be cute or cute, salty or sweet, in line with the hobbies of young consumers, relaxed and beautiful. Relying on precise user insights, Langwhale Bathroom uses the vivid brand mascot Little Whale to interact with 10 major brands. The soft and cute mascot image eliminates the gap between brand appeals and consumers, and at the same time creates The unique and cute style of the event effectively connects with young consumer groups.
At the same time, through the official Weibo matrix of various industries, global publicity can stimulate the traffic effect between different brands and gather more new fans, especially animation lovers, who come to like and express their favorite animation characters.
"Little Whale" is the cultural embodiment of Langwhale Bathroom. The brand mascot IP is essentially the symbol of the brand. Consumers understand Langwhale Bathroom through the image of the little whale. The humanized mascot image is more likely to be attracted by people. Remember, it has promoted the accumulation of brand assets of Langjing Sanitary Ware and invisibly expanded the brand influence. The joint interaction between the mascots between brands makes the image of the little whale fuller and gives consumers more freshness, constantly stimulating consumers' eyeballs, shortening the distance with consumers, and creating a strong memory point for consumers.
Part of the joint posters
During the annual live broadcast ceremony of Langwhale Bathroom's "Made in China Right Trend" Full Bathroom Renewal Season, Langwhale Bathroom continued to create joint content with Little Whale IP, which not only opened up a new sensory experience for users, but also attracted many young people. Consumers feel the unique novelty and fun, and it also shows the infinite possibilities of Langwhale Bathroom to explore new cross-border gameplay.
