On August 29, the 2020 Wrigley Home Furnishing Group E-commerce Dealer Conference with the theme of "Riding the Wind and Waves, Pointing to the Future" was grandly held at the Nansha Garden Hotel in Guangzhou!
Xie Yuerong, Chairman and General Manager of Wrigley Home Furnishing Group, Huo Qiujie, Director and Deputy General Manager of Wrigley Home Furnishing Group, Lu Jinhui, Deputy General Manager of Wrigley Home Furnishing Group, Huo Weichao, General Manager of Faensa Bathroom Division of Wrigley Home Furnishing Group, E-commerce of Wrigley Home Furnishing Group Zhou Peng, general manager of the company, Wang Qizhao, general manager of the customer service company of Wrigley Home Furnishing Group, Jiang Yishan, director of ceramic R&D of Wrigley Home Furnishing Group, Guo Feng, director of bathtub and bathroom R&D of Wrigley Home Furnishing Group, Rong Yu, director of JD.com’s kitchen and bathroom department and decoration design department, Suning Home Decoration Shu Fangping, Deputy General Manager of the Kitchen and Bathroom Operation Center, Yan Baozhong, Guangdong Optimization Operation Director of the Massive Engine, and dealer friends from all over the country gathered together to discuss new forms ofWe will discuss the opportunities and challenges under the current situation, discuss brand strategies, and create a better 2020.
Deploy three new strategies
Let’s create a better future for e-commerce
The event kicked off with a speech by Xie Yuerong, chairman and general manager of Wrigley Home Furnishing Group. Mr. Xie mentioned that major crises often breed strategic opportunities. This year is a crisis moment for the home furnishing industry, and it is also a critical moment. Wrigley Group will seize the opportunity of industry consolidation and reorganization, lay out the three major strategies of "intelligent", "young" and "integrated" e-commerce companies in advance, and increase product research and development, team building and dealer support; finally, Mr. Xie believes that Wrigley Group has the strength and advantages to usher in a new development situation in the post-epidemic era and create a bright future for e-commerce with Wrigley people.
Xie Yuerong, Chairman and General Manager of Wrigley Home Furnishing Group
Lay out a new tens-billion e-commerce strategy
Break through new heights of performance
Lu Jinhui, deputy general manager of Wrigley Home Furnishing Group, first shared the development trend of China’s Internet, made a more precise positioning of the brand in the new industry environment, and laid out a new tens-billion e-commerce strategy: from strategic goals and category optimization , marketing planning, channel expansion and other aspects of upgrades will be explained in detail. He said that under the guidance of the 10 billion strategy, he believes that performance in 2020 will continue to break through and achieve huge improvements in various sales channels!
Lu Jinhui, Deputy General Manager of Wrigley Home Furnishing Group
Healthy Growth
Orderly protection
Zhou Peng, general manager of Wrigley Home Furnishing Group’s e-commerce company, reviewed and summarized the development history of the e-commerce company from 2018 to 2020, and combined with current development trends, conducted detailed analysis on product planning, marketing promotion, terminal operations, and dealer management mechanisms. Plan and explain, face the next challenges with a new attitude and strategy, and work together with dealers to build a new e-commerce ecosystem.
Zhou Peng, general manager of the group’s e-commerce company
In-depth optimization of service experience
Win key market points
Wang Qizhao, general manager of the group’s customer service company, made an in-depth analysis of user consumption behavior under the epidemic environment. In the future, we are committed to deeply optimizing the user service experience, establishing a complete link of a series of online and offline service channels, and operating on a digital platform to improve our comprehensive capabilities in all aspects of sales and enhance competitiveness and survivability. This is also the way Wrigley Home Furnishing wins the market key.
Wang Qizhao, General Manager of the Group Customer Service Company
Work together to create change
Empower brands
Rong Yu, director of the kitchen and bathroom department and decoration design department of JD.com, Shu Fangping, deputy general manager of Suning Home Decoration Kitchen and Bathroom Operations Center, and Yan Baozhong, director of Guangdong Optimization Operations of Juju Engine, respectively started from industry chain empowerment and upgrade, terminal new retail operation, brand Share useful information on operations and construction, focus on the construction and development of brands and terminals, and empower brands.
Rong Yu, Director of Jingdong Kitchen, Bathroom and Decoration Design Department
Shu Fangping, deputy general manager of Suning Home Decoration Kitchen and Bathroom Operation Center
Yan Baozhong, Guangdong Optimization Operations Director of Massive Engine
Ready for Double Eleven
Xie Yuerong, Chairman and General Manager of Wrigley Home Furnishing Group, Huo Qiujie, Director and Deputy General Manager of Wrigley Home Furnishing Group, Lu Jinhui, Deputy General Manager of Wrigley Home Furnishing Group, Zhou Peng, General Manager of E-commerce Company of Wrigley Home Furnishing Group, Zhejiang Kekui Network Technology Co., Ltd. Vice President Xie Yu, General Manager Yin Hongjun of Guangzhou Lehua Hongsheng Trading Co., Ltd., General Manager Yu Min of Foshan Lehua Hongyuan E-Commerce Co., Ltd., Rong Yu, Director of Jingdong Kitchen and Bathroom Department and Decoration Design Department, Suning Home Decoration Kitchen and Bathroom Operation Center Guests including Deputy General Manager Shu Fangping and Guangdong Optimization Operations Director Yan Baozhong attended the Double Eleven launch ceremony, sounding the clarion call for the upcoming Double Eleven battle.
Dealer representatives Xie Yu, Vice President of Zhejiang Kekui Network Technology Co., Ltd., Yin Hongjun, General Manager of Guangzhou Lehua Hongsheng Trading Co., Ltd., Yu Min, General Manager of Foshan Lehua Hongyuan E-Commerce Co., Ltd., Wrigley Home Furnishing Group Sales Department Regional manager Shen Xiaoyun led sales representatives Huang Jinbiao, Yin Jia, and Cheng Shuming to the stage to sign a military order. What they signed was responsibility, goal, responsibility, and the transmission of confidence, courage and strength. Xie Yuerong, chairman and general manager of Wrigley Home Furnishing Group, Lu Jinhui, deputy general manager of Wrigley Home Furnishing Group, and Zhou Peng, general manager of e-commerce of Wrigley Home Furnishing Group, took the stage together to witness this moment! Wrigley people work together and the 2020 performance goals will be achieved!
Nansha Yachting Heroes Club
In the afternoon of the same day, Wrigley Home Furnishing Group also carefully prepared a high-end yacht club event for the guests. Everyone took a yacht and galloped in the sea. Amidst the laughter and laughter, everyone talked and looked forward to Wrigley Home Furnishing Group's success in riding the wind and waves. , "arrow" refers to the future!
It’s the right time to ride the wind and waves·Theme dinner
Going all out to make hard work visible, condensing brand power, and moving forward with determination, Wrigley people create moments of glory in innovation and breakthroughs.
Six-star strategic partner winners - Zhejiang Kekui Network Technology Co., Ltd., Guangzhou Lehua Hongsheng Trading Co., Ltd., Foshan Lehua Hongyuan E-commerce Co., Ltd.
Winners of five-star strategic partners - Shenzhen Jiewen Architectural Design Co., Ltd., Foshan Yefengsaier Ceramic Technology Co., Ltd., Beijing Honghua Juncheng Technology and Trade Co., Ltd.
Rookie Model Award—Guangzhou Xinou Decoration Materials Co., Ltd.
Pioneer in the bathroom heater category—Hangzhou Gulliver Trading Co., Ltd.
Pioneer in the shower room category—Harbin Conversion E-Commerce Co., Ltd.
Best Product Team Award - Product Department of Foshan Lehua Hongyuan E-Commerce Co., Ltd.
2020 Evergreen Star Honorary Award—Xie Yu, Vice President of Dongjian Industrial Group Co., Ltd.
Strategic Layout Elite Award—Cheng Dan, Deputy General Manager of Guangzhou Lehua Hongsheng Trading Co., Ltd., Mei Huizi, Director of Wrigley Business Department of Zhejiang Kekui Network Technology Co., Ltd., and Huang, Operation Director of Foshan Lehua Hongyuan E-Commerce Co., Ltd. Ying
At the party, Wrigley Home Furnishing Group prepared many exciting programs for dealer friends, including song chorus, dance, band performance and other forms. The beautiful stage construction complemented the program, and the excitement was constantly presented.
Thanks to the dealer friends for their unremitting support and contribution to Wrigley Home Group. On the occasion of the 2020 Wrigley Home Group E-commerce Dealer Conference, Wrigley Home will be waiting with utmost care to create a new product for every dealer friend who comes. Homecoming courtesy.
In 2020, under the new brand strategy and marketing plan, Wrigley Home Furnishing Group E-commerce Company will work together with online dealers across the country to stabilize growth, create profits, and develop together!
(This article is provided by the enterprise)
