On August 21, the "Made in the Bay Area" application enterprise licensing ceremony jointly created by the Guangzhou Brand Quality Innovation Promotion Association and the Hong Kong Quality Assurance Agency was held grandly at the flagship exhibition hall of Hengjie Group in Foshan.Hengjie became The first and only company in the sanitary ware industry to be awarded the "Made in the Bay Area" license.
The "Made in the Bay Area" project aims to cultivate a world-class manufacturing brand that matches the status of the Greater Bay Area's world-class advanced manufacturing base at a higher starting point, higher level, and higher goal, and participate in the "Made in the Bay Area" rating The enterprise needs to be a leading benchmark enterprise in the industry, a unicorn enterprise in a niche field, or an enterprise with industry leadership and outstanding performance in a certain technical product manufacturing field.
In the warm atmosphere at the scene, Liang Yumin, deputy secretary-general of the Guangdong-Hong Kong-Macao Greater Bay Area Research Institute, Yuan Zhaoyi, director of the Guangdong Standard Innovation Research and Promotion Center, Huang Chunlin, vice president and secretary-general of the Guangzhou Brand Quality Innovation Promotion Association, Hong Kong Quality Cai Guiru, assistant general manager of the Guarantee Bureau, and other leaders jointly awarded Hengjie the "Made in the Bay Area" certificate, and looked forward to the bright future of "Made in the Bay Area" with the leaders of Hengjie Group.
Huang Chunlin said that the "Made in the Bay Area" certification, an innovative combination of the advantages of the Greater Bay Area as a global manufacturing base, has an international and authoritative position in the field of evaluation and certification. With the joint efforts of all parties, the "Made in the Bay Area" will be "Made in the District" has become a "synonym" for the best and strongest Made in China. Driven by the influence of the first batch of application companies such as Hengjie, we will jointly cast a new standard for "Made in the Bay Area" Chinese high-quality product brands, build a regional brand community in the Greater Bay Area, effectively promote the national strategy of the Guangdong-Hong Kong-Macao Greater Bay Area, and open up a higher level Quality brand building is of great significance.
As a global financial center, Hong Kong’s service advantages in the field of evaluation and certification can make up for the shortcomings of public services in cities in the Greater Bay Area. Ms. Cai Guiru said that the Hong Kong Quality Assurance Agency will work with the Guangzhou Brand Quality Innovation Promotion Association and outstanding manufacturing enterprises in the Greater Bay Area like Hengjie to jointly promote the creation of high-standard and high-quality manufacturing brands in the Guangdong-Hong Kong-Macao Greater Bay Area. Export Chinese-made brands with international influence to the world.
As the first company in China’s sanitary ware industry to win the title of “Made in Bay Area”For the enterprises evaluated, Hengjie has always regarded quality as its foundation. He Zhiyuan, Hengjie's brand director, also shared Hengjie's intelligent manufacturing path with the guests.
Since its establishment in 1998, Hengjie has steadily promoted its layout in the field of intelligent manufacturing, and has successively built intelligent manufacturing bases for five major categories, including intelligent products, ceramic sanitary ware, bathroom cabinets, faucet showers, shower rooms and bathtubs, and has achieved It realizes the collaborative integration of multiple intelligent manufacturing bases.
At the same time, Hengjie invests heavily in technology research and development, and has a full-category R&D innovation center. The R&D center laboratory of more than 4,000 square meters has been recognized by the national CNAS laboratory, and has obtained nearly a thousand core sanitary ware patented technologies. As early as 2017, Hengjie was recognized as a pilot demonstration enterprise of Foshan's "Made in China 2025" and is the only professional sanitary ware manufacturing enterprise on the list.
In 2020, Hengjie bucked the trend. The official launch of the Hengjie intelligent sanitary ware fully automatic production line put Hengjie's sanitary ware kilns in the leading position in terms of quantity, production capacity, and automation, and Hengjie's manufacturing strength was further consolidated.
It is precisely because of its focus on product quality and its accumulation in the field of intelligent manufacturing that in the post-epidemic era, when consumers pay more attention to the quality of home products, Hengjie has the confidence to propose "One product for thousands of households" "Guardian" concept, inject more healthy, safe, comfortable and convenient functions into products, and use professionalism and quality to bring healthy and safe protection to thousands of families in China.
"Made in the Bay Area" is a project implemented in accordance with the national strategy of the Guangdong-Hong Kong-Macao Greater Bay Area. As a leading company in China's sanitary ware industry, Hengjie, with the support of the Guangzhou Product Promotion Association and the Hong Kong Quality Assurance Agency, was among the first batch to pass the "Made in the Bay Area" "Made in the Bay Area" assessment and the award are a recognition and honor for Hengjie, and it is also a responsibility to promote the construction of the Guangdong-Hong Kong-Macao Greater Bay Area.
As the only representative of the new domestic brand of sanitary ware, Hengjie will continue to rely on quality and innovation to reach new heights and remain first-class, so that more consumers can trust and choose smart manufacturing in China.
(This article is provided by the enterprise)
