With the arrival of the annual 818 Brand Day, Grace Ceramics held the [Inheritance in Design] Summit Forum and the "Unbounded·Extraordinary" Grace Ceramics Intangible Cultural Heritage Integration Plan on the afternoon of August 18, 2020 Season 2 launch ceremony.
This summit forum is honored to invite Lin Song, vice president/general manager of Shenzhen MD Modern Design Magazine, Li Rurang, general manager of Grace Ceramics Brand, director of the CIID Interior Design Branch of the Architectural Institute of China and founder of C&C Yizhi Design Group/ Design Director Chen Jiajun and "Taocheng News" Editor-in-Chief Dai Keli, from the perspective of the development of the entire industry chain, discussed the inheritance of intangible cultural heritage from different aspects such as enterprise, design, media observation, etc., with a view to promoting intangible cultural heritage industrial development.
Meet the new visual and tactile experience of the beauty of intangible cultural heritage
Before the official start of the forum, Grace Marketing Director Lin Xiaoxia led a group of guests to visit the Grace "Intangible Cultural Heritage Impression Hall".
The overall decoration style of the Impression Museum is classical neo-Chinese style. In addition to the Xiangyun gauze clothing and some weaving molds that inspired it, there are also art works jointly created by Grace and Qu Tingnan, director of the Lingnan Costume Museum of Guangdong University of Technology. There is also a display of Xiangyunsha series ceramic tile products in the middle corridor. Visitors were attracted by its unique appearance and material and reached out to touch and feel it. Among them, some guests praised that this original humanistic and artistic product perfectly reproduces the classic elements of intangible cultural heritage, and expressed their affirmation and appreciation for the cross-border integration of Grace Ceramics.
Non-posthumous Culture
In 2018, Grace's intangible cultural heritage cross-border image film "Boundless" premiered
Focus on intangible cultural heritage to achieve "self-blood production"
To revitalize intangible cultural heritage and achieve "self-generation", it is necessary to open up all aspects of research and development, production, and application.
Industry side: follow the spirit of ingenuity, inherit classic culture, and make textured ceramic tiles
In the process of continuously promoting brand transformation and upgrading, Grace Ceramics has established a six-in-one U life culture system of "beautiful environment, high-quality products, excellent design, elegant taste, excellent service, and superior space". It reflects the ingenuity of the Grace brand - inheriting classic culture and making quality ceramic tiles. This has also become Grace's original intention and motivation to promote Xiangyunsha ceramic tiles.
Li Rurang, General Manager of Grace Tile Brand
Design side: integrate with modern design and return to daily life
Chen Jiajun is good at integrating oriental cultural and artistic elements into interior design works. He believes that this is not only simplicity and simplicity, but also an expression of emotion. Returning intangible heritage to daily life and combining it with modern design is more in line with the needs of people and the market.
Director of the CIID Interior Design Branch of the Architectural Institute of China
Chen Jiajun, founder/design director of C&C Yi Zhi Design Group
Industry side: adhere to original breakthroughs and promote individual development
In an industry where the problem of product homogeneity is becoming increasingly severe, we can only continue to innovate and change, seek for individual elements that consumers admire, and develop ceramic products with excellent texture, elegant style, and cultural and artistic styles to meet the trend of consumer fashion. , personalized needs, in order to remain invincible among many ceramic companiesLand, and Grace's original humanistic products are exactly in line with the trend of today's times.
"Taocheng News" Editor-in-Chief Dai Keli< /span>
Intangible cultural heritage is not a simple copy and paste, innovation and transformation are the key to inheritance.
Industry side: Promote innovative value
Grace Ceramics will promote innovative value from two aspects in the future: on the one hand, it will continuously upgrade the Xiangyunsha series, adding textures and colors to meet consumer demand; As part of Sri Lanka's original intangible cultural heritage integration plan, more valuable intangible cultural elements will be excavated and more original products and application scenarios will be developed.
Chen Jiajun (left), Li Rurang (middle), Lin Song (right)
Design end: follow spatial application
From a designer's perspective, unique insights and personal charm are particularly important. Following the application perspective of space creation, rationally selecting original ceramic products, applying them innovatively, and conducting humanized designs based on everyone's different backgrounds is the direction that future interior designers should take.
Industry side: innovative empowering products
Ceramic companies should take ceramics as their characteristics, culture as their soul, and industry as their foundation, so that the historical heritage of intangible cultural heritage can rejuvenate with new power, constantly upgrade original designs and valuable IP, and condense and connect with design power to achieve success in every aspect of the industrial chain. Links empower products and brands.
Incorporate fashion elements and market demand into intangible cultural heritage product creationOnly in the new era can intangible cultural heritage keep pace with the times.
In an era of constant updating and iteration of materials, ceramic companies must base on their own advantages, accurately control raw material processing and introduce advanced production technology in each production process; in product research and development, they must pay attention to green environmental protection and move towards low energy consumption. Development, while focusing on innovation, integrating intangible cultural heritage with creative concepts, injecting fresh blood into the brand and creating a better future.
"Inheriting classic culture, innovating and creating, everything is possible." - Li Rurang
“The expression of truth, goodness and beauty, continuous persistence on the road of innovation.”——Chen Jiajun
“Original design makes life better.”——Dai Keli
Chengqi·Intangible Cultural Heritage Out of the Circle Cross-Border Empowerment
Since the launch of Grace’s first quarter intangible cultural heritage integration plan (Xi’an Station) in 2019, Grace Xiangyunsha ceramic tiles have fully entered the market and have been recognized by industry authorities. With the successful holding of the summit forum, the second season of the Glacier Intangible Cultural Heritage Integration Project has been successfully launched. Carrying on the true original intention of the first season, we set sail on the design insights of the second episode to jointly compose the Glacier Tile Intangible Cultural Heritage. The blueprint for cultural integration provides insight into the unbounded and extraordinary road to the future.
At the same time, Grace also invited Mr. Chen Jiajun to participate in the second season promotion as the "Grace Intangible Cultural Heritage Experience Officer" to jointly witness and promote the development of Grace's intangible cultural heritage integration.
THE END
The protection and inheritance of intangible cultural heritage is not only oriented to the excavation, arrangement and learning of tradition, but also the cultural construction of the future, creatively transforming traditional culture into modern times, integrating it into life, serving society, and allowing the essence of Chinese intangible culture to be inherited And carry forward, to show the historical value and artistic charm of intangible cultural artifacts in a unique way is the purpose that Grace must adhere to.
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(This article is provided by the enterprise)
