Here is the beauty of the mountains, the clarity of the springs, the meandering of the river, and the gentleness of the lake. Since ancient times, everyone from emperors to common people has been intoxicated by the scenery and culture of this city. Infused with crystal aura, Jinan is also experiencing rapid changes with the pace of the times, showing infinite design brilliance.
China Design Knowledge Conference, a TED conference for powerful designers, takes the city as its coordinates and invites well-known designers from home and abroad to share a series of knowledge from multiple dimensions such as thinking, aesthetics, and practicality. It aims to help China's urban design elites and creative pioneers find creative solutions, knowledge and experience, and establish cooperation in the new economy.
This time, the China Design Knowledge Conference will enter Jinan, injecting aura into this city with beautiful scenery and poetic scenery. While your senses are wrapped by the spirit of nature, design thinking is inspired and you enter the path of advanced design.
△China Design Knowledge Conference (Jinan Station)
Design exists because of beauty. Designers, on the other hand, need to constantly observe, experience, and feel different cultures in order to maintain their intuition about "beauty." Through continuous learning, accumulation and application, the creativity and "spirituality" of the work can reach new heights.
On July 5, the China Design Knowledge Conference produced by Knowledge Astronautics and co-sponsored by Owen Lai Ceramics will be held in Jinan. Liu Guanzhong, Yue Meng, Zhao Ziye, Lai Si and the mysterious guest, these five outstanding designers will share their valuable experience accumulated over many years of practical work, bring forward-looking and profound design insights, and give everyone a wonderful A feast of knowledge.
Through this conference, the thinking of young designers will be further stimulated, and the teachers’ efficient knowledge output and integration will also lay a solid foundation for designers’ subsequent growth and progress.
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Sharing by masters
Insights and inspiration
Teacher Liu Guanzhong
Liu Guanzhong,Known as the "Father of Chinese Industrial Design", he founded my country's first "Industrial Design Department" in 1984. He is the founder and academic leader of China's first "Industrial Design Department" and laid the theoretical foundation and academic leader of China's industrial design discipline. The teaching system has also witnessed the development of industrial design over the past thirty years since China's reform and opening up.
At the China Design Knowledge Conference (Shenzhen Station), teacher Liu Guanzhong’s sharing brought great shock and inspiration to the designers present. At this conference, we will once again invite teacher Liu Guanzhong to return to share, leading us to deeply understand design thinking, understand how it operates, and inspire everyone to cultivate innovative design thinking. Analyze the current problems of Chinese design and share the direction of future design practice so that designers can see the future development prospects clearly.
Teacher Yue Meng
Yue Meng is a practical designer and a best-selling author in the design industry. He has unique insights into products, marketing, and experience management. He is one of the few people who can transcend the limitations of the industry and comprehensively think about design from a broader and higher dimension.
△ Yue Meng’s work: Tianjin and Zhong blend into a model room
He believes that the problems that design must solve are all about people, and only by understanding people can we make good designs. Only by helping the other party realize value can we truly realize the value of design and our own value. Therefore, his commercial design has always been more than just an exquisite artistic drawing, but will be based on experience management and practical considerations to effectively help Party A improve marketing efficiency.
In this conference, Yue Meng will share his design methodology and industry insights with everyone, and how to better disseminate the content and concepts of design output. I believe that the designers who came to the scene will learn something after listening to it!
Master Zhao Ziye
Zhao Ziye, an outstanding student of Intellectual Astronautics and a special designer of CCTV-2's "Space Model" column, is determined to practice real, natural and vital design and explore the harmonious symbiosis of culture and modern life.
She focuses on design thinking and aesthetic practice. She is well versed in the aesthetic thinking of seeing the big in the small. She is proficient in using narrative design language to design, making the space more warm.
△Zhao Ziye’s work: SEE YOU Grapefruit Girls’ Accessories Club
This is an accessories club that sells little beauty items that girls like. Designer Zhao Ziye captured this target group and transformed the space into an orange happy planet.
Creating a 360° surrounding display area inspired by "Stonehenge", using optimistic and confident tones to create an immersive shopping experience for girls. Use color hard materials to increase the texture of the entire space and bring out the message that it is affordable but not cheap.
Teacher Lai Si
Lai Si, an outstanding student of the Intellectual Astronautics and a contextual space creation designer, brings the Eastern idea of "sentiment to the environment" into the practice of space design. He has conducted in-depth research on the connection between space and sensory experience. Every space he designs makes people immersed in it, creating the most immersive flow.
In this knowledge conference, he will share with us the poetic creation of immersive space, allowing us to better establish a dialogue between people and their inner world and explore when designing. More new possibilities.
△They show the infinite charm of art and culture. Everyone who enters the space is shocked and filled with emotions by these immersive environments
02 Pioneer Forum
Cutting-edge knowledge drives growth
Since September 2021, the China Design Knowledge Conference has gone through 4 stops (Chongqing, Shenzhen, Hangzhou, Chengdu). With the heartfelt sharing of many famous designers and the communication and dialogue with thousands of cutting-edge designers, the designers participating in the event were not only deeply inspired, but also enhanced their cognitive dimensions and their thinking grew by leaps and bounds.
△Previous China Design Knowledge Conference
This time, on July 5, the China Design Knowledge Conference (Jinan Station) will bring more exciting content, and the content will be increased again.
A new faculty team composed of well-known design experts + emerging designers + urban designers will bring a grander feast of knowledge to the design industry. At the same time, the Pioneer Forum, composed of brand representatives, media representatives, and designer representatives, expressed their opinions on design, shared industry information, and stimulated sparks of thinking. The content is richer and more diverse, which will help designers grow in multiple dimensions and ignite creative energy.
We welcome all designers with ideals and motivation to come and learn together with thousands of like-minded peers, build a new knowledge framework, grow by leaps and bounds, and discuss the future of design together.
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Limited time benefits
There are currently 10 tickets for the knowledge conference that are distributed free of charge. For details, please leave a message in the message area below this article. There will be a dedicated person to connect you, first come first served!
