On May 16th, Shunhui Tiles·Stone Slabs The second "516 Super Brand Day" with the theme of "Careful quality, smooth home decoration" is coming! This time, Shunhui's image spokesperson and international film and television superstar Li Bingbing will be at the scene to support Shunhui's annual super sale!
"516 Super Brand Day" is Shunhui's way to enhance the brand The super “IP” created by the image. With the vigorous development of the Internet, many brands are looking for ways to upgrade. Using IP to shape brand image and build consumer awareness has become a brand marketing trend. The ultimate goal of brand IP is to make the brand vivid, concrete and vivid. In 2020, Shunhui launched Shunhui's "516 Super Brand Day" for the first time, which triggered continued heated discussions across the entire network, with total exposure reaching 60 million+!
On the first "516 Super Brand Day", in addition to passing By effectively interacting with consumers in the live broadcast room to achieve the transformation from product value, content value to commercial value, Shunhui also released an upgraded version of the mascot Shunbao and IP cultural and creative derivatives. The upgraded Shunbao is cute and cute, and the inherent affinity of the cartoon image can effectively shorten the distance between the brand and consumers, giving people a sense of closeness and trust.
Shunhui uses language and needs that meet the new generation of consumer groups Continuously consolidate the brand image and complete self-upgrading in the process of continuously absorbing and digesting new things. This continuous exploration of self-potential is undoubtedly the core gene of brand-building IP.
New taste, IP image optimization, younger communication, nationwide Dealer linkage... Shunhui effectively improved the brand image through "516 Super Brand Day" and enhanced consumers' awareness of the brand.
IP is like a big flag, supporting it to face the wind What doesn’t fall is the content, and it’s content that lasts. Therefore, Shunhui took advantage of the trend and launched the second "516 Super Brand Day" event, combining Li Bingbing's personal presence, new product launch, online and offline national promotion linkage, network-wide marketing, celebrity endorsement, advertising, media support, etc. A series of integrated marketing actions, all in one, create full exposure of Shunhui IP.
In recent years, the terminal market of the building and ceramics industry has undergone profound changes. Retail channels are gradually declining, and engineering and decoration/home decoration designer channels have become important channels for ceramic tile sales. As early as a few years ago, Shunhui began to vigorously develop channels for home decoration designers, and 2021 can be called the first year of its channel development. Relying on its own influence, Shunhui has taken advantage of the trend, seized the trend of decoration and home decoration, launched all-round and diversified in-depth strategic cooperation with many domestic leading decoration companies, and achieved important breakthroughs in the development of home decoration channels.
The second "516 Super Brand Day" will be launched on the terminal and will definitely detonate the home decoration channel with all its strength, becoming Shunhui's hard work in the decoration/home decoration designer channel in the past few years. , an important milestone towards the broad road.
The biggest highlight of this "516 Super Brand Day" is It must be Shunhui's image spokesperson and film and television superstar Li Bingbing who is here to help out.
In May 2018, Shunhui signed a contract with film and television superstar Li Bingbing as the The image spokesperson caused a sensation in the industry; in October 2018, Li Bingbing attended Shunhui's "A Bingxin Meets the Painting" new product launch conference held in Foshan, attracting tens of thousands of people to watch and causing a sensation in the entire building ceramics industry...
During the cooperation between the two parties, Li Bingbing & Shunhui's promotional videos and image advertisements were released in all aspects and three-dimensionally in important publicity positions such as CCTV, high-speed rail, airports, outdoor anti-aircraft guns, and the Voice of China. With Li Bingbing's strong influence and good social image, Li Bingbing's Shunhui's brand upgrade has played a significant role in boosting sales. In the words of Shunhui Marketing Director Zheng Jian, "Li Bingbing is the 'king bomb' of Shunhui brand. This time Shunhui will make full use of Li Bingbing's popularity and popularity to detonate the home decoration channel!"< /span>
In this regard, many media people expressed their optimism, believing that Shunhui will use Li Bingbing's personal visit to the "516 Super Brand Day" as an opportunity to detonate the terminal and fight a good battle in the decoration/home decoration designer channel.
