With quality as the link and values as the bridge, Hengjie Group × Golden Eagle Group, the two parties have officially reached a strategic cooperation!
On April 16, the "Live up·Golden Eagle Life" brand-wide sustainable development strategy conference and the 25th anniversary celebration of the trading group were held at Golden Eagle World G Hotel. Mr. Ding Wei, CEO of Hengjie Group, and Hengjie Group Mr. Chen Dong, Senior Vice President of Commercial Market, was invited to attend with his team.
Mr. Ding Wei, CEO of Hengjie Group and Mr. Wang Heng, Chairman of Golden Eagle Group
Revolving around the theme of Green·Smart·Development, Mr. Ding was invited to host the forum and conduct in-depth exchanges and discussions with the dialogue guests.
At this press conference, Hengjie and Golden Eagle officially signed a cooperation agreement. As a "new partner" of Golden Eagle Group, Hengjie will provide high-quality bathroom products and service solutions for Golden Eagle Group's high-end comprehensive real estate.
Working together to build quality living spaces
This cooperation is based on quality and strength.
Founded in 1992, Golden Eagle International Group is the first foreign-invested enterprise group approved by Nanjing City. It is also a high-quality commercial real estate developer and a full-life center operator specializing in comprehensive urban services. After 29 years of careful hard work, Golden Eagle has gradually formed an industrial development pattern featuring resource sharing, collaborative interaction, and diversified complementation between two major platforms, high-end comprehensive real estate development and large-scale life centers.
Since its establishment in 1998, Hengjie has adhered to the brand spirit of "perseverance, dedication to quality" and shouldered the mission of "focusing on quality, continuous innovation, advocating environmental protection, and striving to improve consumers' quality of life through products and services." With its brand mission, it has become a representative brand of new domestic products in sanitary ware and a giant in the smart toilet industry.
In 2021, as the only representative brand of new domestic products for home furnishings, Hengjie, together with leading Chinese brands in various industries such as Huawei, Yili, Moutai, and Evergrande, were selected into the People's Daily's "Brand Power Plan" and became the vanguard of China's sanitary ware "national team."
Values match, cooperation is stable and long-term
This cooperation lies in the deep integration of values between Hengjie and Golden Eagle.
Through concepts such as "people-oriented", Golden Eagle Group creates a higher-quality full life cycle service platform to achieve symbiosis and mutual benefit with employees, partners, consumers and the city, and bring a better "Golden Eagle Life" to each other.
And Hengjie regards 'customer satisfaction, employee satisfaction, shareholder satisfaction, and social satisfaction' as its core values, and through the practical implementation of the "four satisfactions", it promotes the integration and coordination of the Hengjie Group's overall system and better promotes The implementation of the new strategy gives Hengjie stronger comprehensive competitiveness.
Mr. Ding said that the "Four Satisfaction" is based on "people-oriented". "If an enterprise cannot be people-oriented, technology and innovation will be water without a source. Hengjie creates Hengjie's unique competitive advantage by putting its values into practice.
In this event, Mr. Ding was invited to chair the "Green·Smart·Development" themed forum
The advantages in product strength, intelligent manufacturing and service capabilities have allowed Hengjie to win the favor of many partners in the engineering field. This cooperation with Golden Eagle Group means that Hengjie is on the road to creating a quality life for consumers. Jie has another important partner.
In the future, Hengjie will continue to focus on the needs and pain points of bathroom projects, and cooperate with project partners with high quality to achieve the overlay of the brand advantages of both parties and jointly build high-quality human settlements.
