In 2020, the pattern of the home furnishing industry will undergo turbulent changes, and market competition and reshuffle will become increasingly fierce. The pressure on various enterprises has increased. In this unusual year, everyone has embarked on an "unusual" path. Facing the complex and unpredictable market environment, Wrigley Home Customization continues to deepen reforms and insists on taking a path suitable for its own development. In 2020, Wrigley Home Customization Home customization has taken the first step to achieve the strategic goal of achieving an annual output value of over 1 billion within 3 years, upgrading the image of the exhibition hall, creating a terminal model market, and is driven by the strategy of "customization, assembly, and engineering" to develop three tracks in parallel. and other series of measures, actively deploying the market, overcoming obstacles and making a comeback against the trend.
Standing at a new starting point in 2021, the song of the new year's journey has already sounded. The road ahead is long and arduous, and more missions will emerge in the future. How will Wrigley Home Customization make a new start and stand out in the new situation? Let’s take a look at the major events at the beginning of Wrigley Home Customization.
1. Quality of a great country, national linkage
A major brand, quality comes first. As one of the well-known brands in China, Wrigley Home Furnishing Group insists on setting only one standard for product output, and presents the best quality to consumers. In this regard, Wrigley Home Furnishing Group has joined forces with the "Quality" column of CCTV Discovery Journey Cooperate to launch the documentary "Quality", which tells the story of Wrigley's 27-year history and how to set a quality benchmark!
Wrigley Home Customization adheres to innovation in production technology and promotes changes in product quality. At the same time, it strictly adheres to production product standards, thinks about what consumers think, and directly addresses consumer pain points, with functional composite products that are wear-resistant, durable, waterproof and moisture-proof and are environmentally friendly. Achieve product quality responsibility.
In response to this, Wrigley Home Customization created a national theme event in March [Encountering Arrow Renewal, 315 Wrigley Quality Benefits Month], linking dealers across the country to show every consumer the strength of Wrigley. At this event, Wrigley Home Customization jointly launched a variety of quality upgrade packages with its high-quality product - Wrigley multi-layer moisture-proof board, to upgrade a better home space at a huge discount.
As a brand-new product IP image, Wrigley multi-layer moisture-proof board adopts aerospace-grade PUR edge sealing technology, carefully selects top-grade pure eucalyptus wood, and is a healthy and environmentally friendly board. In addition, Wrigley has focused on moisture-proof and waterproof research for 27 years, and has been widely used in toilets, ceramic tiles, bathroom cabinets and other products We have rich experience and accumulation in the application of moisture-proof technology, making the technology of multi-layer moisture-proof boards more mature. Wrigley Home Customization insists on speaking out for quality, promoting green and environmentally friendly development, and protecting every home.
2. 3.26-3.28 Wrigley home customization debuts in GuangdongState Custom Home Show
The Guangzhou Customized Home Furnishing Exhibition, which has been suspended for one year due to the epidemic, is taking advantage of the momentum this year. After a year, Wrigley Home Furnishing Customization has made its debut again, with the oriental aesthetic product style of "urban upstart" as the core, showing the current home furnishing trends and highlighting new trends. The living imagination of contemporary Chinese urban upstarts who are more modern, younger, have higher aesthetics, and live a more refined life among the middle class. The "innovation" in design and concept that matches the new generation of middle class is also in line with Wrigley Home Customization. Product upgrades correspond.
The Wrigley Home Customization Exhibition Hall uses a high-end international brand image to vividly demonstrate the design/international/light luxury/high-end tonality of new products to consumers, reflecting that Wrigley Home Customization always conforms to the general trend of market consumption upgrades. Be at the forefront of the customization industry.
In an increasingly competitive market, Wrigley Home Furnishing Customization Exhibition Hall is about to redefine the relationship between the brand, dealers, and consumers. The external output must not only have brand-new products, but also have a complete service system and solid Only by providing full-chain services for customized products and winning a good reputation among consumers will the brand have a broader space for development. Wrigley Home Customization Exhibition Hall will present more dazzling performances to the public, so stay tuned!
3. "Develop quickly, strike with sharp arrows" 2021 National Dealer Strategy Summit
The market has territory but no boundaries. In the difficult year of 2020, Wrigley Home Customization has resisted the pressure, supported each other and collaborated with dealer partners, and through a series of measures, established marketing standards and continued to move forward to win development opportunities. , so far, a batch of dealer families have emerged who have performed well against the trend and have jointly delivered gratifying results!
Following the Guangzhou Custom Home Furnishing Exhibition in March, Wrigley Home Customization will hold an annual dealer annual meeting with the theme of "Developing quickly, sharpening the sword to attack". Through the annual meeting, the brand development direction and strategy will be clarified for old dealers and communicated 2021 policies and future product style tonality, through the annual meeting, establish a good impression on new merchants, boost morale, inspire people, enhance the sense of identification and participation in Wrigley home customization, shorten the distance between each other, and create a "manufacturer family" "Atmosphere.
In 2021, Wrigley Home Customization is ready to start, firing the first shot of the new year. Next, Wrigley Home Customization will improve and upgrade its brand positioning, update its brand image, and will continue to provide "full space customization, one-stop everything" In order to develop strategies, improve the integration of products in various categories, and open up a large home development track for Wrigley Home Furnishing customization, supplemented by "integration + retail + engineering"o; The troika digs deep into the market situation and takes the second step towards the 1 billion output value goal!
Wrigley Home Customization has always been deeply involved in the market, using the brand to empower the development of products, channels, and terminal marketing, comprehensively improving product strength and marketing power, and supporting the grand territory of Wrigley Home Customization with new images, new products, and new forces. In 2021, Wrigley Home Customization will start a new journey, and the future is worth looking forward to!
