2020 is destined to be an extraordinary year: the sudden epidemic disrupted many people's plans, and the long-established Bologna Ceramics and Bathroom Show was quietly suspended. Against this background, the 35th Foshan Ceramics Expo will be held as scheduled. Chinese ceramics companies will shoulder the banner of international ceramics trends and provide a strong engine for the development of global ceramics in 2021.
On October 18, 2020, the Super Textured International Ceramics Fashion Trend Conference and "Trendy Products Festival" KITO Tour was held at the headquarters of Jinyitao Smart New City, inviting people with unique insights in the ceramics, design, art and other fields. Professionals, using ceramics as the starting point, brainstormed together to discuss international ceramic fashion trends and ideas for the future development of human settlements.
Hou Bo, deputy general manager of Jinyitao Group and general manager of the ceramic tile business unit Speech
Hou Bo said in his speech that during October every year, the industry is paying attention to future trends. In the absence of the Bologna exhibition, the direction of the ceramic industry is even more interesting. In Jin Yitao's view, the texture and aesthetics of ceramic tiles will also become an important fashion trend. Jin Yitao has also been exploring how to give a ceramic tile more meaning. As a representative of high-end differentiated brands in the industry, Jinyitao has put an international mark on everything from product research and development to marketing. For decorative materials, the texture of the product is particularly critical, because the texture of the product means craftsman-like polishing, which means that the details reflect light and shadow, color, texture, and the exquisite and classic surface touch! The launch of Jinyitao's super texture conference is, on the one hand, starting from the product itself and bringing some reference to the industry from aspects such as texture design and quality surface craftsmanship; on the other hand, Jinyitao hopes to start from the consumer side and start from the consumer side. The expectation for a poetic living lifestyle explores a larger trend for the industry and society, and hopes that through our products everyone will have a rich life experience.
Liu Xiaoming, editor-in-chief of Huaxia Ceramics Network, delivered a speech< /p>
Liu Xiaoming shared that as a media person who has been in the industry for many years, from the rooting of the original spirit in 2017 to the popularity of slate in 2018, he believes that the value of the product can only be reflected by making every detail of the product to the extreme. The value of ceramic products is reflected in differentiation, uniqueness, artistry, texture, details and other keywords. This year, Huaxia Ceramics Network launched a product trend conference, planned an invitational exhibition of original quality products, launched a live broadcast of "Original, Post-70s Talk", and launched a trendy product festival. This series of actions is to hope that the industry will be more original, have its own personality, and be in line with the current situation. A good product that follows consumer trends. For the first stop of this trendy product festival, the organizing committee chose Jin Yitao. The fundamental reason is that Jin Yitao’s unique temperament in product development and trend leadership over the years is consistent with the concept of the trendy product festival. Compatibility gives both parties more room for dialogue.
Li Deying, deputy general manager of the ceramic tile business department of Jinyi Ceramics Group, shares the popularity of international ceramic tiles Trend
Li Deying said in her sharing that the international ceramic tile trend in 2021 is reflected in the application of all spaces, all materials, all colors and the demand for high quality. The space is expressed in residential space, outdoor space and commercial space; the full material means that ceramics will use natural stone, jade, metal, wood grain, cement, cloth grain and other elements; the full color system means that the performance of ceramics will break through in the future The tones of black, white and gray are developing in a more brilliant direction. Domestic ceramics are undergoing a process of cross-border, integration, and fission. In terms of product styles, China has already reached the level of international standards. However, how to make products withstand the test of details is the direction for Chinese ceramics to specialize in the future. . As a representative of textured ceramic tiles, Jinyitao will launch candy glaze 5.0, Chinese style, crystal diamond marble, slate and other products in 2021 to lead this trend. In a competitive market, every company must clearly understand its own unique temperament in order to stand out from the competition.
Huang Wei, general manager of Jinyitao Group’s Rock Slab Marketing Center, analyzes Jinyitao Group New products of ceramic slate
At the meeting, Huang Wei quoted a recent point made by He Gan, director of Jinyitao: Cherish the slate, as it is the only opportunity for Chinese ceramics to lead the world. In recent years, with the improvement of the overall consumption power of Chinese society and the increase in consumer demand, the demand for high-end residences and high-end home decoration has grown rapidly, and the widespread demand for slate applications is about to explode. The total demand for slate will reach 5-5 in the next three years. 600 million square meters. Slate, a ceramic product, breaks through the boundaries of ceramic tiles and will cross over intoFor various application surface materials, Jinyitao is currently building the smartest slate production factory in Foshan, with a 6,000-square-meter benchmark processing workshop under construction. It will combine Italy's R&D resources to jointly plan strategic actions for the development of slates. Through technology, talents, The all-round strategic coordination has injected new development vitality into Jinyi Pottery Slabs. This deployment in the field of slate represents Jin Yitao's profound insight into the international home decoration market, and is Jin Yitao's new starting point under the one-core and two-wing layout.
With the theme of "International Ceramic Fashion Trend Dialogue", a salon forum was held on-site, aiming to guide consumers' yearning for a better future life by displaying the cutting-edge trends of international ceramics and the development of Chinese ceramic craftsmanship. Ever since humans set up the first bonfire on the earth, we have never stopped imagining what the future of human life will be like. Whether cooking food or firing ceramics, fire has played a vital role in human progress. The salon guests elaborated on the life picture of Chinese habitation from the first kiln fire of Shiwan ancient stove to the essence and sublimation of Shiwan glaze color, from near to far. Ceramics originated in China and flourished in the world. Although China's ceramic culture has a long history, it cannot prevent the changes in the world's economic structure and the development of scientific and technological productivity. If you want to revive the ceramic industry and revive the ceramic economy, you must do what ceramic people can do. The key is to improve production efficiency, keep pace with the times, use advanced production equipment and skilled craftsmanship to get rid of development difficulties, and thus once again lead the international trend.
Guests tasting Jinyitao’s 2021 new texture products< /span>
Let the world understand China and the development of Chinese contemporary ceramic art, and let Chinese ceramics once again lead the development of world ceramics. This super-textured international ceramics fashion trend conference and "Trendy Products Festival" KITO trip is a platform for dialogue and exchange, borrowing new technologies, new thinking, and new aesthetic expressions to present to the Chinese people innovative and representative international products. Trendy ceramic art pieces. Through original product research and development, the reshaping of traditional culture and other topics, we will jointly witness the innovation and development of Chinese ceramics.
As a practitioner of China's ceramic industry's continuous transformation and upgrading to high-end, Jinyitao has always spared no effort to create an intelligent manufacturing system that will lead the future. In 2020, Jinyitao demonstrated strong resilience in the severe environment of the epidemic and the downturn of the ceramic market. It put a new production line into production as scheduled. The one-core and two-wing strategy developed steadily, and new high-quality products were launched one after another. Based on this,Faced with the development trend of the international ceramic industry of "all spaces, all materials, all colors, and high quality", Jinyitao will continue to practice high-quality development in the future, in the four major areas of digitalization, flexibility, efficiency and sustainable development. Accelerate upgrading, continue to provide Chinese consumers with quality products that are consistent with global trends, and make greater contributions to the upgrading of Chinese people's quality life.
