On August 5, the 2020 (17th) "World Brand Conference and China's 500 Most Powerful Brands" themed "How brands can grow against the trend during the global epidemic" Value Brand Conference” grand opening.
▲World Brand Conference and China’s 500 Most Valuable Brands Press Conference< /span>
As a world-renowned independent brand evaluation, brand research and brand consulting organization, the World Brand Laboratory has released the "China's 500 Most Valuable Brands Ranking" every year since 2004. This list is a world brand experiment The Chinese brand national team lineup obtained by the room is based on financial analysis, consumer behavior analysis and brand strength analysis, so it is also known as the "Chinese Brand Oscars" in the industry.
▲The representative of General Ceramics (middle) came to the stage to receive the award
Dajiang Ceramics has been shortlisted for five consecutive years, with a brand value of 10.062 billion yuan, an increase of 1.465 billion yuan compared to 2019 and an increase of 2.504 billion yuan compared to 2018. In the "China 500 "The Most Valuable Brands Ranking" continues to maintain an upward trend. This time it is on the honor list, and its strong brand strength is once again fully demonstrated.
▲General Ceramics has won the title of "China's 500 Most Valuable Brands" for 5 consecutive years ”
Brand value reaches 10.062 billion yuan
As a "powerful" brand at the forefront of the building ceramics industry, General Ceramics has always shouldered the mission of improving the quality of human settlements and creating a better life. Through strong R&D, production, marketing services and excellent brand image, it has won the society , widely recognized by the industry and market!
▲General Ceramics has won many major awards with its strong brand strength
In 2020, with the "Stone Slab" industry trending, Jiangjun Enterprises followed the situation and made plans, officially crossing over into the field of large home furnishings. The General Slate brand has made great moves since its debut, attracting industry attention.
▲Jiangjun Slate won the "Top Ten Slate Brands" award
▲Stone slab application space renderings
In order to create higher-end and more versatile slate products, the company invested 300 million yuan to build a slate R&D and intelligent manufacturing center, introducing the country's first double-kiln slate production line, equipped with large-tonnage roller presses and spray guns imported from Italy. Industry-leading equipment such as ink machines and glaze spray cabinets; the slate production base covers an area of more than 1,200 acres, with a daily production capacity of nearly 50,000 square meters. Currently, 4 kilns are in production, 2 of which are double-layer kilns. In 2020 Six fully intelligent slate production lines are planned and will be put into full production in the second half of the year.
▲Jiangjun Slate R&D Intelligent Manufacturing Center
▲Modena MDS double-layer kiln< /p>
Seize the wave of the times and lead the industry’s direction. Faced with the increasingly fierce market competition environment, General Ceramics has moved forward in response to the trend. Whether in terms of strategic layout, product research and development, design, and channel management, it has continued to innovate and actively seek changes, and has worked steadily to promote brand growth against the trend. Achieve another leap in brand value and inject strong impetus!
In 2020, the brand value of General Ceramics will usher in a new leap. In the future, the general will live up to expectations
With a firm pace of development, we will take off and move toward glory!
(This article is provided by the enterprise)
