On the evening of May 30, Hengjie joined hands with Dr. Lilac Medical Director Tian Taiyi and product Experience officer Wang Yaoqing and National Museum internet celebrity commentator Hesenberg held a unique new product launch conference online. In this press conference,Hengjie became the first bathroom brand in the industry to use 3D simulation technology to launch the press conference, leading the online audience into different homes and palaces to talk about bathroom life. Ruan Weihua, senior vice president of marketing of Hengjie Group, revealed the 123 new products of Hengjie Bathroom One-Product Guard Series at the press conference, and announced Hengjie’s concept of “Thousands of Homes, One-Product Guard” - with professionalism and quality , providing protection for thousands of families.
An excellent company should not just be a provider of products, but should also always stand at the forefront of the times. In the context of consumption upgrading and the impact of the epidemic, health has become the focus of national attention. Hengjie focuses on consumer demand, launches a series of multiple new bathroom products, and issues a declaration to be a guardian of consumer health. It not only shows that Hengjie The positive and innovative side also shows the responsibility of a domestic brand.
Launch conference at home
Talk about health Bathroom life concept
Nowadays, healthy home life is more advocated. Whether it is a wealthy family or an ordinary family, everyone is exploring a healthier and more comfortable lifestyle. What kind of home life do Chinese families need today? What expectations do they have for bathroom life?
Different from the general online press conference, this "One for Every Family" Hengjie First Product Guardian series new product launch conference closely follows the current concerns of every family, and brings the online audience into the event one after another. The home of the famous movie star "National Uncle" Wang Yaoqing, the home of the designer and super dad, as well as the home of the doctor hostess and the IT man, even using 3D
Simulation technology travels into the "palace home" and listens to their understanding of home life.
In the view of these families and sharing experts, with the progress of society and the upgrading of consumption,Home is no longer just a place to shelter from wind and rain, but a scene of ideal life. They have a deep understanding of the supplies in home life, including functional technology, operation and use, design aesthetics, and even brand care. Higher expectations. During the live broadcast, they all praised Hengjie’s smart toilets, bathroom cabinets and other products, hoping that Hengjie Bathroom would serve more customers. Chinese families create a "safe, convenient and comfortable" bathroom living space
The number of simultaneous online viewers of the entire press conference on Weibo exceeded 1.3 million on Douyin and Yitong. The number of live broadcasts viewed on all platforms including Live Broadcast, JD.com and Taobao exceeded 38.71 million, which shows that consumers are paying close attention to healthy home life. Ruan Weihua, senior vice president of marketing of Hengjie Group, said at the press conference: Faced with thousands of families, there are thousands of different situations. Lifestyle, as the representative of the new domestic brand of home furnishings, Hengjie has only one goal, which is toimprove the quality of home life through high-quality products and services that meet the actual needs of Chinese families, and bring health and peace of mind to thousands of families. Guard.
Over 100 new products unveiled
The matrix of new domestic products continues to expand
< p> In the post-epidemic era, consumers' attention and demand for healthy home life have increased unprecedentedly. The "2020 National Health Insight Report" released by Dr. Lilac shows that functional health products are receiving great attention, and more than 70% of users are interested in health products. The demand has surged. The 123 new products released by Hengjie this time cover all scenarios of bathroom life, whether they are smart toilets, bathroom cabinets, showerheads and other products, focusing on the health concerns of the public. They are also a response to Hengjie's "thousands of families, The best annotation of the concept of “one product to protect”.
The Q8i, Q6, Q3i and other Hengjie intelligent dual-Q series products in the new product camp can be regarded as the strongest guardians of healthy bathroom life. In response to consumer demand for health, Double Q series products adopt the "Constant Purification and Sterilization" system ofliving water instantaneous temperature control, brand-new electrolyzed water sterilization, LED ultraviolet sterilization technology and SIAA-certified silver ion antibacterial seat. Provide more professional safety and health protection for Chinese families
The newly launched wood alloy series bathroom cabinets use innovative materials and technology, using thickened aviation aluminum alloy panels, filled with high-strength aluminum honeycomb composite materials, which are antibacterial, mildew-proof, moisture-proof and durable. It has a 3D touch feel and is as warm as wood. The product design is simple and stylish, and can be matched with various decoration styles.Sizes and styles can meet the different needs of consumers. The "Yunsheng Canghai IP Cross-border Model" in the wood alloy series incorporates elements of the traditional crane pattern of the palace, which has the beauty of traditional Chinese style and the beauty of contemporary simple design.
In addition, Hengjie also released the New Wing T series platform shower head with functions such as "large storage platform, precise and constant water temperature, double-shell overall anti-scalding design, double descaling"; it has free pumping RICO faucets with functions such as pulling, free rotation, free lifting, and free switching of water outlet, as well as multi-functional, multi-style, multi-color versatile faucets.
With the addition of more than a hundred new products , Hengjie’s new domestic product matrix has been expanded again, which will undoubtedly provide better protection for Chinese families. In the home furnishing industry, Hengjie has always been known for its professionalism and focus, both at the business level and product research and development. The new products released this time also reflect this feature - the addition of Q8i, Q6, and Q3i are supplements to the original smart dual-Q products such as Q8 and Q9; the launch of the wood alloy series bathroom cabinets also enriches Hengjie's original products. product line. Moreover, the more than 100 products released this time cover the selection needs of different families in terms of price, and each family can choose new domestic products for bathroom products that suit them.
Build a strong first-class guard
More than just products, there are more strengths and actions
The collective debut of more than a hundred new products is not only Hengjie's action to meet consumer demand, but also a reflection of Hengjie's strong technological innovation strength. In the home furnishing industry, there are only a handful of companies that can launch more than a hundred new products at one time, which requires strong internal strength support. Hengjie's excellent product strength is due to its bold investment and foresight in innovation strength and product research and development.
In order to provide consumers with more high-quality products, Hengjie has not only established an intelligent production base for five major categories of bathroom products, but also established a full-category product R&D center laboratory covering an area of more than 4,000 square meters. The central laboratory was approved as one of the first batch of water efficiency labeling registration laboratories and obtained CNAS national laboratory certification; at a time when the living environment and national health are increasingly closely linked, the "Dahui Factory", the Hengjie hardware faucet production base, is located in The industry is the first to achieve zero-discharge environmental protection standards for electroplating wastewater, and uses green smart manufacturing to protect consumers' living needs for green living.
In addition to providing more healthy and intelligent products to the market, Hengjie also provides consumers with first-class protection in terms of services . During the epidemic, "Hengjie Online - Bathroom 24-hour remote troubleshooting service" was launched, and it was the first to launch a 6-year warranty service for the entire smart toilet.More than 3,000 specialty stores across the country provide users with door-to-door free maintenance services..."Thousands of families, one product protects" has always been throughout the development of Hengjie.
In addition, Hengjie protects not only the small homes of ordinary families, but also the "social everyone" composed of small homes. After the sudden outbreak of the epidemic, Hengjie took the lead in standing up and successively assisted in the construction of Wuhan Huoshenshan Hospital and "Xiaotangshan" hospitals in Shaanxi, Guangxi, Chongqing and other places to protect the health of doctors and patients.
New domestic products have higher expectations
How can we stand firm and scream loudly?
In the post-epidemic era, domestic brands are facing better opportunities. On the one hand, China's sense of responsibility and mission as a great nation during the epidemic has continued to improve consumers' national self-confidence, supporting the rapid increase in the popularity of local brands; on the other hand, domestic brands have supported epidemic areas during the epidemic and responded quickly to consumer demand. It also further stimulates consumers' sense of pride and identification with domestic brands.
But emotional recognition alone is obviously not enough. Business operations must ultimately return to the nature of market economy supply and demand. How can the rising domestic products stand firm and shout loudly? Xie Weifan, chairman of Hengjie Group, said, "Users should be put first, and products and services should be provided first. This is fundamental. Only in this way can the value of the enterprise be reflected no matter what the circumstances."
From the brand concept of "Persistence and Focus on Quality" to the declaration of "Thousands of families, one product protects", Hengjie's The actions are consistent and closely follow what Xie Weifan said. More than that, in addition to providing good products and services, under new consumer trends such as the Internet, Hengjie also keeps pace with the times and explores new ways to interact with consumers and respond to their needs through marketing innovation and communication innovation. Concerned.
The epidemic is receding, but the current lifestyle and consumption behavior of Chinese families are still undergoing profound changes. Domestic brands can only adapt to the changes, gain in-depth insights into the needs of different groups and families, and reimagine and respond to new markets. Only with the strategy of the situation can we stand firm and shout loudly. Liu Bo, vice president of Alibaba Group, said at an event recently: "The world has never placed its hope in China's creations as it does today. Chinese brands are full of resilience and imagination. After the storm, new life will surely break through the ground. Domestic products The brand has great potential. ”
Through Hengjie’s new product launch conference, we not only saw iterative new products and leading technologies, but also a domestic brand that protects the healthy life of thousands of families in China. responsibility and responsibility. As Hengjie said after the press conference: Excellent product quality and service are the foundation of China’s manufacturing industry no matter when and where.Only by continuing to export high standards of quality, technology and innovation to thousands of families in China, providing better products and services, and meeting the needs of Chinese consumers can we be worthy of being called a true "new domestic brand".
(This article is provided by the enterprise)
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