Interviewee: Shunhui Tile Product Manager Lin Wenhui
1. Will the company launch any new products in March and April this year?
In April this year, Shunhui plans to launch a series of high-end stoneware bricks. Following the launch of stoneware bricks in 2018, it has been recognized by consumers and sales have increased significantly. Stoneware bricks are products with a water absorption rate between 5% and 10%, and are suitable for indoor and outdoor walls and floors. It has better performance than porcelain tiles and is cheaper than porcelain tiles, so stoneware tiles are a very cost-effective product. The new high-grade stoneware bricks are more outstanding in the craftsmanship of product designs and colors, and the brick surface has a stronger three-dimensional effect. Please wait and see...
2. What are the main categories of new products launched this year? What are the specifications? What are the characteristics?
We mainly promote three categories of products, namely large slabs, high-end stoneware tiles, and granite landscape tiles.
Shunhui introduced a Sacmi 36,000-ton press imported from Italy for pressing, which solved the limitation on the size of large plates. We will launch a series of large plates of different specifications according to market demand, 1600*3200mm, 1200*2400mm; 800*2600mm and other products of larger specifications. There are three differences in characteristics: different designs and colors, which are carefully selected using documents imported from Italy; different presses, which can produce high-quality products comparable to those in the world; and different techniques, which use a unique digital glaze spraying process.
Stone Bricks will launch a series of high-end stoneware bricks, which are larger in size than previous stoneware bricks and have better color and craftsmanship performance.
Shunhui's newly launched granite landscape tile series this year is an inherited product of natural granite stone. It is a high-strength, environmentally friendly, anti-fouling and pressure-resistant product that never fades and has no radiation while retaining the elegance and luxury of natural stone. A new ceramic tile product that replaces stone with strong three-dimensional effect and rich and varied textures. It can be used in various outdoor places. Conventional product thicknesses are 15mm and 18mm, and product thicknesses can also be customized.
3. Will the impact of this year’s epidemic have any impact on your new product planning?
In the words of Mr. Peng, our brand general manager: It doesn’t matter if it has no impact at all, but the impact is minimal. First of all, Shunhui has always been proactive in the planning and development of new products, and we were fully prepared last year. likeIt is said that the main impact is on the new products that were supposed to be unveiled at the Ceramics Expo. With the postponement of the Ceramics Expo, they were relatively delayed. For factories, the resumption of work is only slightly delayed.
4. At present, what are the plans for new product promotion and investment promotion?
In addition to investing heavily in equipment and hardware, Shunhui's new products also boldly introduced external resources, cooperated with Guangzhou Fenghe Rili, hired Ms. Zhang Lu, a well-known industry expert, to serve as the art director of new product development, and developed high-end products for designer channels. series of products. This year's Shunhui investment promotion has some more highlights. We launched the Shunju system. The Shunju system is a brick solution for users' whole houses. This system has a certain attraction for investment promotion. In addition, we plan to hold spring and winter new product launches in mid-May and the end of the year, which is also part of the investment plan.
5. Please sort out a few new product single-chip combination pictures and product application pictures and provide 3-5 product application pictures to the editorial department.
(This article is provided by the enterprise)
