On September 27, the five-day Ceramic Bathroom Exhibition in Bologna, Italy came to an end. Bologna Exhibition, founded in 1983, is the world's "first exhibition" in the construction ceramics industry. It shoulders cutting-edge vision, innovation achievements, new product launches, international trade, industry exchanges, etc., and serves ceramic enterprises, distributors, and designers around the world. etc., are all of great significance.
The Bologna exhibition, where all the heroes come together, is a pinnacle competition and a world-class exchange. Eagle Ceramics makes its 22nd appearance at the Bologna Exhibition. It expresses its products by deconstructing modern Chinese aesthetics, organically combines classic products with popular and fashionable products, and uses modern techniques to integrate Chinese cultural elements to show the beauty of the East. At this exhibition Shine!
"First time"·"Every time"
Having participated in the exhibition for 22 consecutive years, Eagle Brand continues to attract the world’s attention
Since its first appearance at the Bologna Exhibition in 1998, Eagle Brand has represented China's architectural ceramics industry at the Bologna Exhibition for 22 consecutive years, showing the world the core strength and unique charm of China's architectural ceramics for decades.
Continuous participation in exhibitions has given Eagle Brand two key words in its history: "first time" and "every time".
In 1998, Eagle Brand won the "first time" to participate in the exhibition. This first time was not only the first time for Eagle Brand Enterprise, but also the first time for China's ceramic industry. Therefore, this "first time" is of great significance.
Since then, Eagle Brand has insisted on participating in the exhibition every year, and has "every time".
If you compare "the first time" with "every time", the difficulty of the first time is betterIt seems bigger, but after the merciless baptism of time, "every time" is actually more precious than "the first time". Among them, for 14 consecutive years, only Eagle went to Bologna alone. This "every time" was not simple; during this time, the international market was up and down, and insisting on "every time" means paying no attention to market returns. This "every time" More valuable; among them, Yingpai's persistence has accumulated a lot of strength, and it also leads by example, actively calling for more Chinese companies to participate in the exhibition, and driving many Chinese ceramic companies to participate in the exhibition, which makes "every time" more meaningful.
When Eagle Brand participated in the Bologna Exhibition for the 15th time, the group president Mr. Lin Wei went with the Ministry of Economic and Trade to visit the Secretary-General of the Italian Ceramics Association. The Secretary-General said: "Being able to represent a country in the exhibition in the 1990s shows that this company is very good. . Being able to participate in the exhibition for 15 years shows that Eagle Brand has an international vision and a firm belief. In the past ten years of participating in the exhibition, there has never been an intellectual property dispute, which shows that this company has very clear innovation capabilities and independent brand awareness. Eagle Brand should be respected by the whole society.”
Classic · Trend
Classics and trends coexist, structured product system
This year's product display of Eagle Ceramics fully demonstrates the structured and exemplary design of Eagle Ceramics. The texture, specifications, colors, surface effects, etc. are all clear at a glance. They are both warm and cold, with gradients of deep and light, giving merchants the most intuitive and sufficient new products. Trend intelligence.
The classic piece is the classic return series of Eagle Ceramics, which is a granular polished tile. The granular polished tile product was pioneered by Eagle Brand in the 1990s. It is a classic product that has been popular for decades. It is very popular in the international market and has endured for a long time. This is also the process in which we have always insisted on participating in exhibitions and insisting on internationalization. positive feedback from the real market.
In terms of trends, Eagle Ceramics has brought new blockbuster products, such as Star Mark Stone modern antique bricks, Super Stone R10 non-slip full-body bricks, and Whale M, which is constantly forming a multi-standard and multi-color system.ax large format tiles. Star stone, in particular, is a variety of internationally popular dry granular products that emphasize color and texture and are in line with the aesthetics and needs of the current international market.
Throughout Eagle Brand’s product system, the advantage lies in using more and more colors, sizes, textures and accessories to continuously increase the spatial expression of the products. The imitation rock category meets the needs of design trends by following up on color with the times; the imitation marble category has a smooth feel and elegant appearance, and can be decorated with a fashionable and refined feeling; the wood grain category shows its vicissitudes and wear. The appearance gives people an ancient feeling; the pattern category freely explores mix-and-match aesthetics, and all mainstream categories have gradually added various surface effects and specifications, and even matching tiles.
Eagle Ceramics insists on laying out the product system with structured thinking, focusing on the structural balance of classic products and popular products, and improving the entire product structure of Eagle Ceramics, including color, specifications, texture, matching, etc., to form a fully matched Channel development of sea, land and air combat product system.
Time·Aesthetics
The Eagle of the East sings the cultural melody of a great country
2019 is the 70th anniversary of the founding of New China, the 45th anniversary of the founding of Eagle Ceramics, and the 22nd time Eagle Ceramics has participated in the Bologna Exhibition. How to uniquely integrate China and the world, history and future, and eagle plaques and architectural ceramics is the beauty of the ingenuity of this year's Oriental "Eagle".
This year’s Eagle Brand booth design continues the previous Chinese aesthetic element of “circle”. The "circle" element with the most oriental charm is used for a second innovative creation using the principles of modern composition, and a new interpretation method is used to form the presentation of the "moon window". The shape of the "moon window" uses Star Mark Stone, a new product of Eagle Ceramics, as a material, showing an "Oriental Circle" that is both modern, heavy, and rich in cultural charm.
At the Bologna exhibition, as long as you find the moon window, you have found China, found the Eagle Brand. As you travel through four modern Chinese circles, the Eagle tells you the story of 45 years of continuity and future.
Eagle Brand expresses its products by deconstructing modern Chinese aesthetics. The booth uses traditional elements such as moon windows, screens, and Chinese red with oriental characteristics, which is close to the traditional Chinese charm. It uses modern techniques to interpret Eagle Brand's classic products. It is organically combined with popular and fashionable products to show the beauty of the East.
Travel through time and meet different Eagle Cards. Eagle Brand will lead the audience through the 45-year time tunnel from the two dimensions of booth and design, allowing the world to perceive Eagle Brand's ingenuity and love, and allowing the world to gain insight into China's history and future.
Visit and communicate
Without learning ability, there is no competitiveness
The Bologna Exhibition is not only a competition for world brands, but also a good opportunity for exchange and learning. During the exhibition, Mr. Chen Xianwei, Vice President of Yingpai Group, led the general managers, R&D directors, and production directors of each marketing center to visit various brand exhibition halls to experience the development trends of the global home building materials industry and gain a comprehensive understanding of the world's top products, technologies, and designs. .
Eagle Ceramics has participated in the Bologna Exhibition for 22 consecutive years. It has continued to create creativity around brands, new products, and classics, and shines brightly. Let the world see Chinese bricks and fall in love with Chinese porcelain. This is Eagle Ceramics’ most practical vision!
