China Ceramics Network News Creation is unique and tradition is reborn. On April 23, the 2019 Aloni bathroom cabinet new product launch conference was held grandly. More than 50 new products in 11 major series + slate series were launched nationwide. The new products are mainly in the modern new Chinese style, minimalist and light luxury style, and have achieved disruptive breakthroughs in design, technology, function and other aspects.
Aloni Bathroom Cabinet 2019 New Product Launch Conference
Tu Kezeng, general manager of Aloni bathroom cabinets, Wu Yizhi, general manager of production of Aloni bathroom cabinets, Wang Bo, channel director of Aloni bathroom cabinets, Aloni bathroom cabinets Marketing Director Lei Shaolin and other leaders, as well as outstanding dealers from Aloni bathroom cabinets across the country attended the press conference.
Breaking the Game 2019
Tu Kezeng, general manager of Aloni bathroom cabinets
Since 2018, the home building materials market has been undergoing changes and undercurrents are surging. As environmental protection reforms intensify, costs rise and profits fall, channels are fragmented and the market becomes increasingly crowded, the real estate industry is approaching an inflection point, brands are making strong cross-border advances, consumers are getting younger, and market competition has become more intense. How to break through the industry reshuffle? At the meeting, Tu Kezeng, general manager of Aloni Bathroom Cabinets, delivered a speech on the theme of "Breaking 2019", starting from the general trend of home furnishings, analyzing the pain points of the industry, and gaining insights into consumption characteristics.
Aloni bathroom cabinets are fully transformed and upgraded
Break and then stand. Regarding the development plan for 2019, Tu Kezeng said that he will adhere to the product-based iterative upgrade of the entire series of products, and is guided by "making good products and creating quality", insisting on original design, improving product quality, and making products that consumers love. , establish brand reputation. In terms of marketing, we introduced the new A6+ community marketing model and launched a new lifestyle marketing model of "Zhizhilili". The store image has been upgraded for the eighth time, and the brand VI standard has been updated. In addition, Aloni bathroom cabinets will continue to make efforts in organizational building, team building, production management and other aspects.
Youzhi Life
Lei Shaolin, Marketing Director of Aloni Bathroom Cabinets
Subsequently, Aloni Bathroom Cabinet Marketing Director Lei Shaolin took the stage to give a speech, launching the brand proposition of Aloni Bathroom Cabinets’ “life-oriented” and proposing to “make life more beautiful” slogan to launch lifestyle marketing in an all-round way.
Youzhi, the Chinese dictionary explains it as: having charm and interest. Youzhi is not a new term; Youzhi lifestyle is rooted in the soil of traditional Chinese culture and has profound cultural origins. It has been popular among celebrities and scholars since ancient times and is a life that is deeply rooted in the hearts of Chinese people.
Aloni Bathroom Cabinet "Youzhi Life" lifestyle marketing launches
The "good life" advocated by Aloni bathroom cabinets is born out of traditional culture, pays more attention to modern people's yearning for a better life, and advocates a high-grade and stylish life. Way. It includes three different levels: "beautiful and tasteful", "beautiful and interesting", and "beautiful and charming". It corresponds to the proposition of high-end brand, brand rejuvenation and brand differentiation, and creates brand IP.
New product release
Aloni Bathroom Cabinet Channel Director Wang Bo
As the highlight of this event, the 2019 new product release of Aloni bathroom cabinets has attracted much anticipation and attention. It is understood that the new products include Huanxi yarn series, Rumengling series, Wangyue series, Suhan series, Xiangdu series, Aimu series, Raphael series, Lauren series, Carat Lovers series, Riemann series, There are 12 major series including the Floating Gold Series and the Rock Slab Series, which mainly promote the modern new Chinese style and the minimalist light luxury style.
2019 Aloni Bathroom Cabinet New Product Order Fair
The release of new products once aroused enthusiastic response at the press conference. At the same time as the conference, Wang Bo, Aloni bathroom cabinet channel director, announced preferential policies for new product launches. On the afternoon of the 23rd, the 2019 Aloni bathroom cabinet new product ordering meeting was held. The order fair was held both online and offline simultaneously, with a warm atmosphere and frequent good news.
Break the situation and establish momentum! 2019 is a year of breakthrough and transformation for Aloni bathroom cabinets. Aloni bathroom cabinets will carry out comprehensive transformation and upgrading in terms of product design, marketing, brand image, channel construction, production management and other aspects. Please stay tuned for the future!
(This article is provided by the enterprise)
